MOBILE APP PRIVACY IS COMPLICATED: FROM SENSITIVE DATA TO CROSS-PLATFORM COMPLIANCE

Mobile app operators have a variety of tools to collect data about users, including software development kits (SDKs), device fingerprinting techniques, and device access to photos, GPS signals and contact information.

At the same time, the opaque nature of some of these tools and mobile devices’ small screen size means that consumers often just trust brands to collect and share their information responsibly.

Understanding how the complex regulatory landscape applies to the mobile ecosystem and implementing effective privacy measures has never been more critical.

Join Baker McKenzie and Sourcepoint for an essential webinar, exploring the intricate world of mobile privacy compliance, including sensitive data management, AdTech, and children’s and teenagers’ personal data.

What you'll learn:

Practical strategies for managing sensitive data in mobile environments
Latest regulatory requirements affecting mobile privacy
Solutions for cross-platform opt-out implementation
Addressing youth protection laws where children or teenagers might use your apps
Best practices for privacy messaging in limited-space environments

Register for an informative session combining legal expertise with practical implementation strategies for mobile privacy compliance.

Access webinar recording

Baker McKenzie mobile app webinar landing page module (1)

YOUR LEGAL AND PRIVACY EXPERTS

Featuring Julie Rubash, Chief Privacy Officer and General Counsel at Sourcepoint, Jonathan Tam, Partner, Tech & Privacy, Baker McKenzie, and Marina Pappa, Product Director, Sourcepoint. Plus, we'll provide a demo of the Sourcepoint Diagnose SDK, our compliance monitoring solution for scrutinizing cookies and pixels and uncovering privacy risks.

Recorded on Tuesday, February 11 at 12pm ET/9AM PT.

COMPARE US STATE PRIVACY LAWS AND DEADLINES

It’s difficult to keep track of US state privacy laws. The following states have passed comprehensive data privacy laws: California, Virginia, Colorado, Utah, Connecticut, Iowa, Indiana, Montana, Tennessee, Texas, Oregon, Delaware, New Jersey, New Hampshire, Maryland, Minnesota, Kentucky, Nebraska, and now Rhode Island and Florida.

With each new law, comes the questions of how requirements and impacts to the digital advertising industry will differ. Get our chart that defines the basics like applicability, sensitive data processing, and deadlines to honor universal opt-out mechanisms.

GET THE US STATE LAW COMPARISON

Flexible consent management. Unmatched scanning.

What our customers say:

Sourcepoint ensures that we’re always up-to-speed with the latest GDPR recommendations and will even make updates for us when necessary.

"We’re so happy with the integration on the website that we’re now moving our apps over to Sourcepoint, too."

Sarah Watson

Chief Product Officer, PinkNews

The Diagnose tool gives us global visibility into the behavior of trackers operating on our sites. It is a very innovative and powerful solution that enables us to monitor compliance at scale.

"The reports perfectly complement our consent management workflows to inform the way we control and document our tech stacks."

Guillaume Sanna

Data Protection Officer, CDiscount

[Sourcepoint's] platform is detailed and allows for a lot of customizations, and their Dialogue feature has given us the tool we need to identify bad actors and ensure we're not only compliant but being efficient as well."

Elspeth Hinde

Head of Product, Publishers Collective

Partnering with Sourcepoint, we were able to adapt our Consent or Pay model to meet strict requirements set by our local data protection authority while continuing to execute on our various monetization strategies."

Dominque Kuhn

Head of Product Management, Heise Medien