Skip to main content

COMPARING US STATE PRIVACY LAWS: SENSITIVE DATA

Trying to keep up with all the US state privacy laws for sensitive data? We’ve got you covered 

California, Virginia, Colorado, Utah, Connecticut, Iowa, Indiana, Montana, Tennessee, Texas, Oregon, Florida, Delaware, New Jersey, New Hampshire, Maryland, Minnesota, Kentucky, Nebraska, and Rhode Island have each enacted their own comprehensive privacy laws. But with each new law, it gets more difficult to keep track of the differences.

Access our comparison chart to understand key differences in how sensitive data is being defined in U.S. state laws today.

Get the Comparison Guide

Brands that trust us

comparison-chart-sensitive-data

SENSITIVE DATA POSES A PARTICULAR CHALLENGE

From scope, to notice requirements, to respect for universal opt-out mechanisms, your organization may be wondering how to develop your state-by-state or national approach to US privacy.

Sensitive data poses a particular challenge because each law determines its own definitions of what is sensitive, and the additional obligations associated with processing that information.

US-Privacy-Effective-Dates-May-20-2024

THE U.S. DATA PRIVACY LANDSCAPE IS COMPLEX

Plus, some states require explicit opt-in consent before it can be processed, while others only require that consumers are presented with an opportunity to opt-out.

Other states address categories like children’s data or biometric data outside the context of sensitive data entirely. 

For example, Washington and Nevada have laws specifically governing health data privacy, but not comprehensive privacy laws.

US State privacy comaprison chart

The Ultimate US State Privacy Comparison Chart

How do the different state privacy laws compare?

Download the comprehensive comparison chart to understand differences in scope, definitions, and consent requirements. Always up-to-date and curated for the digital advertising industry.

Trusted For Consent Management

Organizations around the world are confident when they use Sourcepoint for managing their users' consent, preferences and data privacy, and cookie and consent management

left-quote Created with Sketch.

SourcePoint ensures that we’re always up-to-speed with the latest GDPR recommendations and will even make updates for us when necessary. We’re so happy with the integration on the website that we’re now moving our apps over to Sourcepoint too. 

Sarah Watson
Sarah Watson
Chief Product Officer, PinkNews
left-quote Created with Sketch.

The Diagnose tool gives us global visibility into the behavior of trackers operating on our sites. It is a very innovative and powerful solution that enables us to monitor compliance at scale. The reports perfectly complement our consent management workflows to inform the way we control and document our tech stacks.

Guillaume Sanna
Guillaume Sana
Data Protection Officer, CDiscount
left-quote Created with Sketch.

[Sourcepoint's] platform is detailed and allows for a lot of customizations, and their Dialoguefeature has given us the tool we need to identify bad actors and ensure we're not only compliant but being efficient as well.

Elspeth Hinde
Elspeth Hinde
Head of Product, Publishers Collective
left-quote Created with Sketch.

Partnering with Sourcepoint, we were able to adapt our Consent or Pay model to meet strict requirements set by our local data protection authority while continuing to execute on our various monetization strategies.

Dominque Kuhn
Dominique Kuhn
Head of Product Management, Heise Medien

Learn more about the Dialogue Consent Management Platform 

Interested in learning more? Let’s talk about how we help business like yours with their consent management, data privacy compliance and designing and serving cookie banners