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BRIDGING THE PRIVACY GAP: How to Reach Consumers Without Upsetting Your Legal Team

As U.S. privacy regulations evolve and consumer expectations shift, marketing and legal teams face new challenges in building privacy-compliant programs that preserve personalization while respecting consumer rights.

Register to watch an insightful roundtable discussion featuring perspectives from privacy, legal, and marketing experts on how to create effective cross-functional approaches to data governance.

You'll learn:

  • How recent privacy enforcement actions are reshaping marketing operations
  • Practical strategies for evaluating data collection and implementing privacy-by-design
  • Best practices for streamlining privacy reviews without sacrificing speed-to-market
  • Tips for building effective workflows between marketing and legal teams
  • How to prepare for upcoming privacy regulations while maintaining marketing effectiveness
Plus: Get a peek at Sourcepoint's new Universal Consent & Preferences management capabilities!

Watch on demand

Davis+Gilbert Universal Consent and Preferences solution webinar landing page module

YOUR LEGAL AND PRIVACY EXPERTS

Featuring Gary Kibel, Partner at Davis+Gilbert and Sourcepoint's Julie Rubash, Chief Privacy Officer and General Counsel, Marina Pappa, Product Director, and Elena Morin, VP Marketing.

Plus, we'll provide a demo of the Sourcepoint Universal Consent & Preferences, our solution for driving privacy-compliant business outcomes.

 

BRANDS THAT TRUST US

COMPARE US STATE PRIVACY LAWS AND DEADLINES

It’s difficult to keep track of US state privacy laws. The following states have passed comprehensive data privacy laws: California, Virginia, Colorado, Utah, Connecticut, Iowa, Indiana, Montana, Tennessee, Texas, Oregon, Delaware, New Jersey, New Hampshire, Maryland, Minnesota, Kentucky, Nebraska, and now Rhode Island and Florida.

With each new law, comes the questions of how requirements and impacts to the digital advertising industry will differ. Get our chart that defines the basics like applicability, sensitive data processing, and deadlines to honor universal opt-out mechanisms.

US State privacy comaprison chart

Flexible consent and preference management. Unmatched scanning.

What our customers say:

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Sourcepoint ensures that we’re always up-to-speed with the latest GDPR recommendations and will even make updates for us when necessary.

"We’re so happy with the integration on the website that we’re now moving our apps over to Sourcepoint, too."

Sarah Watson

Sarah Watson

Chief Product Officer, PinkNews
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The Diagnose tool gives us global visibility into the behavior of trackers operating on our sites. It is a very innovative and powerful solution that enables us to monitor compliance at scale.

"The reports perfectly complement our consent management workflows to inform the way we control and document our tech stacks."

Guillaume Sanna

Guillaume Sanna

Data Protection Officer, CDiscount
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[Sourcepoint's] platform is detailed and allows for a lot of customizations, and their Dialogue feature has given us the tool we need to identify bad actors and ensure we're not only compliant but being efficient as well."

Elspeth Hinde

Elspeth Hinde

Head of Product, Publishers Collective
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Partnering with Sourcepoint, we were able to adapt our Consent or Pay model to meet strict requirements set by our local data protection authority while continuing to execute on our various monetization strategies."

Dominque Kuhn

Dominque Kuhn

Head of Product Management, Heise Medien