NAVIGATING OOPS, CONSENT AND GLOBAL PRIVACY CONTROL

Requirements to respect Opt-Out Preference Signals (OOPS) are on the rise. OOPS, known in some states as Universal Opt-Out Mechanisms (UOOMs), must be respected in California and Colorado — with at least ten more states following soon.

This raises a raft of new questions for businesses: how will this impact opt-out rates? Do privacy or preference settings at the website level override the OOPS signal? How to reconcile these automatic, global opt-outs with consent requirements in other contexts, such as under CIPA or VPPA? How does this fit together with getting consent for sensitive data in Colorado?

With our Legal and AdTech experts we’ll dig in on the newest scoops in OOPS and how they affect your business. You’ll learn:

Practical implications of OOPS, including California’s new requirements
How to reconcile different requirements in California, Colorado, and other regions
What are the different deadlines and things you need to do or think about today

Watch the on-demand webinar

HEAR FROM LEGAL AND ADTECH EXPERTS ON OOPS

Join Julie Rubash, Chief Privacy Officer and General Counsel, Sourcepoint, and Scott Messer, Executive Media Operator and AdTech Expert at Messer Media for this webinar on Opt-Out Preference Signals (OOPS), California’s recently passed laws, new opt-out requirements for consumers under 18, and how consent management is about to become even more complicated.

Watch this on-demand webinar to get the latest on OOPS, UOOM, and what are the different deadlines affecting your business.

COMPARE US STATE PRIVACY LAWS AND DEADLINES

It’s difficult to keep track of US state privacy laws. The following states have passed comprehensive data privacy laws: California, Virginia, Colorado, Utah, Connecticut, Iowa, Indiana, Montana, Tennessee, Texas, Oregon, Delaware, New Jersey, New Hampshire, Maryland, Minnesota, Kentucky, Nebraska, and now Rhode Island and Florida.

With each new law, comes the questions of how requirements and impacts to the digital advertising industry will differ. Get our chart that defines the basics like applicability, sensitive data processing, and deadlines to honor universal opt-out mechanisms.

GET THE US STATE LAW COMPARISON

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What our customers say:

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The Diagnose tool gives us global visibility into the behavior of trackers operating on our sites. It is a very innovative and powerful solution that enables us to monitor compliance at scale.

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Data Protection Officer, CDiscount

[Sourcepoint's] platform is detailed and allows for a lot of customizations, and their Dialogue feature has given us the tool we need to identify bad actors and ensure we're not only compliant but being efficient as well."

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Head of Product, Publishers Collective

Partnering with Sourcepoint, we were able to adapt our Consent or Pay model to meet strict requirements set by our local data protection authority while continuing to execute on our various monetization strategies."

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Head of Product Management, Heise Medien